American Family Insurance and Atlanta Falcons
We’re committed to showing up for the Falcons, the fans and all of Atlanta. Check back here often for announcements, game experiences, promotions and community initiatives happening at Mercedes-Benz Stadium and in Atlanta.
Committed to Atlanta
Every home game, we’ve taken over Section 121 to show our commitment to the team, the city of Atlanta and all of you. From a larger-than-life fan cam and photo opportunities to free premium Falcons items, we’re here to make sure you’re ready for game time, every time. Join us in-stadium and show us how you rise up, Atlanta!
Interactive Branded Space
A look at our interactive branded space that connected American Family to the fans, the club and the city of Atlanta.
Inside Mercedes-Benz Stadium
We showcased our BLVCK Kit with pride inside Mercedes-Benz Stadium.
Game Day Extras
Make sure to stop by Section 121 for games, photos, prizes and more — waiting for you every home Falcons game.
Generational Fans
Show off your generations of Falcon pride.
City Pride
Show off your team and city pride at Section 121.
Fan Cam
Smile for the fan cam all season long.
The Concourse
Stop by the concourse every home match before kickoff!
LED Signage
We brought our own concourse experience to the field with LED signage that lit up the whole stadium.
Fan Photos
Stop by the screen array to watch a collage of favorite fan moments, even use it as a backdrop for your own photos.
American Family Insurance, Atlanta Falcon Grady Jarrett team up to support frontline workers
American Family Insurance, in partnership with Atlanta Falcons defensive tackle Grady Jarrett, provided ready-made meals to Atlanta-area police and fire stations on May 11, 2020 during Police Officer Appreciation Week.